Studio Charleston · nationally active

One eye.
Three crafts.

Commercial photography and creative direction for food, hospitality, and lifestyle brands. A steady hand that makes them look like themselves, but better.

Photography
Food, hospitality, lifestyle
Direction
Voice, concept, systems
Together
The eye across the whole project
Based
Charleston, South Carolina
Still life photography for The Wren Home
Still life · The Wren Home
Record

James Beard Foundation · nominated for visual storytelling.
Published nationally in food, hospitality, and lifestyle.

The eye
comes first.

I started on the other side of the kitchen.

Years in restaurants taught me how a dish is meant to feel before it's tasted, and why the smallest details carry the whole story. Twenty years behind a camera began there. Photography, creative direction, and the two together. Different outputs, one practice.

Good work refuses to look assembled. It is made by someone who has looked at enough to know what to leave out.

Selected work.

He doesn't just take beautiful photos. He understands brand storytelling, team dynamics, hospitality, and human emotion. He becomes invested in the work and in the people behind it, and that shows up in every image he creates.

Katharine Ames · Indigo Road Hospitality

Working with Andrew is not only super productive but crazy fun. He has a way of getting our team to relax into the work, and when the team is relaxed, that's when we truly shine. Andrew has an eye for seeing what we do through a similar, but better lens than we do, and he's completed for us in a day what would take others two days to shoot. In a world of fast-moving trends and seasonal menus, his speed has dramatically increased our returns on every shoot.

Michael Shemtov · Honest to Goodness Hospitality

One practice.
Three ways in.

A photographer's eye. A strategist's discipline. A modern toolkit. In that order, always.

On method

The eye is the practice. Modern tools accelerate the work. They do not decide it.

01 · Photography

The commercial frame.

The anchor of the practice. Food, hospitality, lifestyle. Editorial, brand libraries, the images a brand lives on.

  • Brand and editorial photography
  • Feature and story work
  • Brand content libraries
  • On-location and studio
Begin a project
02 · Direction

The eye, applied to brand.

Voice, concept, and visual systems for brands that refuse to look templated.

  • Brand direction
  • Concept and art direction
  • Visual systems
  • Creative consulting
Begin a project
03 · Together

One partner, whole project.

For brands who want a single creative partner across photography and direction. See Adelaide below.

  • End-to-end creative
  • Direction and shoot as one
  • Brand launch and relaunch
  • Digital product collaboration
Begin a project
Selective. A few engagements a year.
For the work worth doing right.

Retained
Advisory.

The eye, kept close.

Some brands need a senior creative voice in the room, not hired for one job and gone by next quarter. A monthly engagement across direction, audit, and craft. Feedback when the next decision actually matters. Recommendations on vendors, talent, and next moves. Shoots when shoots are the right answer.

Three-month minimum. Most engagements run twelve.

Who it's for
  • Founders building a brand with a single creative voice
  • CMOs without a full-time creative director
  • Hospitality groups carrying visual language across properties
Begin a conversation

Adelaide.
A worked example.

Adelaide began as something I made for my daughter.

A daily practice for attention, built when the world was still completely new to her. Three short rituals: Presence, Play, Purpose. A woodblock scene that reveals itself over ten days, one layer at a time.

No streaks. No notifications. No points to chase. A one-time purchase, because attention shouldn't come with a subscription.

Users do not earn points. They earn sight.

Role Founder and creative direction
Category Attention, quietly
Explore Adelaide
Japanese woodblock-inspired illustration of a lotus pond with water lilies Adelaide app: Scene screen with cherry blossoms over water Adelaide app: Home screen showing Presence, Play, and Purpose

The relationships hold up.

A partial list
Commercial & Hospitality

Anheuser‑Busch InBev·Marriott International·The Dewberry·Indigo Road Hospitality·Hall Management Group·SSP America·IBM·Juliska·Mellow Mushroom·Tears of Llorona·Ceritas·Weefarer·Tuckernuck·Middleton Made Knives

Editorial

Garden & Gun·The Wall Street Journal·The New York Times·Condé Nast·Condé Nast Traveler·Food & Wine·Architectural Digest

Recognition
  • James Beard Foundation nominee, visual storytelling
  • Stocksy United contributing photographer

The credential I care about most is the callback.

If you're building something worth seeing, I'd love to hear about it.

Let's see
what we do
next.

Studio
Charleston, SC
Working nationally
By appointment
Engagements
Commercial photography.
Creative direction.
Retained advisory.